Debra Isenberg

Sectors: 
Consumer Packaged Goods
Financial Services
Telecommunications
Management Consulting

Debra is a Managing Partner at Sterling Park Group, a marketing consultancy specializing in solving strategic problems through converting consumer information into effective business programs. Dynamic, highly experienced and results-driven, Debra has experience in financial services, telecom, information and packaged goods industries.

Based on more than 25 years of marketing and management experience, Debra brings clients a unique combination of expertise in direct marketing and customer relationship management as well as branding and advertising. Prior to joining Sterling Park Group, she was a Board Member at Systems and Computer Technology Corp (SCTC) until its sale to SunGard, and a consultant at EMM Group. Previously she served as CMO/Managing Director for CSFBdirect online brokerage, where she led the rebranding of the business after its acquisition from DLJ, as well as advertising and customer relationship management.

Debra has also led marketing groups in financial services giants including American Express where she introduced and developed the Platinum Card, ran green and Gold Card retention and developed Management Information Services domestically, before managing all Card Marketing in Canada. She was EVP of Marketing at Shearson, and a Managing Director at UBS. In addition, she was CMO at Dow Jones Telerate and was an SVP in charge of an over $4 billion budget at AT&T during the telecom wars.

Ms. Isenberg began her career with almost ten years of solid brand management experience at Procter & Gamble and International Playtex.