George Bradt

Consumer Packaged Goods

George has a unique perspective on transformational leadership based on his combined senior line management and consulting experience. After Harvard and Wharton, George progressed through sales, marketing and general management roles around the world at companies including Unilever, Procter & Gamble, Coca-Cola, and then J.D. Power and Associates’ Power Information Network spin off as chief executive.

Now he is a Principal of the CEO Connection and Managing Director of PrimeGenesis, the executive onboarding and transition acceleration group he founded in 2002. Since then, George and PrimeGenesis have reduced the risk of failure fourfold for executives they have worked with - from 40% to 10% - based on their own team, tools and perspective on delivering better results faster.

As you work with Sycamore and Company to enhance your team, you will have the opportunity to accelerate each new hire's progress by including onboarding preparation as part of our core process. For more on our onboarding offering, click .

George is the author of:

  • The New Leader’s 100-Day Action Plan (Wiley, 2006 and 2009)
  • Onboarding: How To Get Your New Employees Up To Speed In Half The Time (Wiley, 2009)
  • The Total Onboarding Program: An Integrated Approach (Wiley/Pfeiffer, 2010)
  • Back-to-School Chats - Advice from Fathers to their Sons (Durban House, 2006)
  • Back-to-School Chats – Advice from Mothers to their Daughters (Lulu, 2009)