Rob Malcolm

Consumer Packaged Goods
Spirits and Beverages

Recently retired after 10 years as President Global Marketing, Sales and innovation at Diageo, the world’s largest premium alcoholic drinks company, Rob is an independent consultant in the fields of marketing and advertising, an educator and management advisor. He currently teaches marketing at the Wharton Business School, is a member of the Board of Directors of Logitech, and sits on the Board of Advisors of JMI, the world’s largest motor sports marketing agency.

Rob has had a long and varied career in domestic and international marketing and general management. After receiving his undergraduate and MBA degrees in Marketing at the University of Southern California, Rob joined Procter and Gamble in 1975. He progressed through roles of increasing responsibility in the brand management and then general management in the United States before moving to Saudi Arabia in 1992 to run the P&G business in the Middle East. In this role, he had responsibility for more than 50 brands 7 countries, multiple distributors and several production facilities. In 1995, Rob moved to German to run the beverages business for P&G across Europe, Africa and the Middle East.

In 1999, after 24 years with Procter & Gamble he joined Diageo in London in their beverages business and in 2000 was appointed President, Global Marketing, Sales and Innovation – the position he held until his retirement last December. During his nine years leading marketing, sales and innovation Diageo delivered consistent growth and performed in the top tier of the competitive set. Rob’s tenure was marked by the transformation of the marketing function and talent, the establishment and growth of the highest performing innovation group in the industry, and acceleration in sales capability through the introduction of category management, customer marketing and strategic account management. During his tenure Diageo’s marketing won numerous International awards in design, advertising (2 Cannes Gold Lions and numerous Effies), innovation, and customer of the year awards.