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Leadership Lessons From New Republican Messaging On Debt Ceiling
October 15, 2013 - 11:58am - jtazzia
Abstract
Returning Guest Blogger George Bradt talks about messaging and what we need to start a positive conversation in Washington.
As described in our new book, “First-Time Leader” (request an executive summary), no one is going to change anything until they: 1) believe they must change, 2) envision themselves in a brighter future and 3) know what to do. This is why it’s so important to think through your message and communication plan:
Platform for change: Note what will make your audience realize they need to change.
Vision: Picture a brighter future that your audience can see themselves in.
Call to action: Note actions the audience can take.
Headline: Note short phrase that conveys the essence of your message.
“It’s their fault”. Doesn’t satisfy any of these. There’s no platform for change. There’s no vision. There’s no call to action.
Conversely, if the Republicans band together to talk about the positive results of not raising the debt limit, at least there’s a conversation to be had. They could, for example, make the following points:
Platform for change: Continuing to increase our debt is unsustainable as an ever-increasing proportion of our revenue will have to go paying the interest on the debt, leaving less and less for programs that benefit U.S. citizens.
Vision: Spending in line with our revenues so people know what to expect and can get on with their lives.
Call to action: Support fiscal sanity with what you say and do. Write, text, or call your congressman.
Headline: Restore credibility.
Who knows how this is going to play out? We all know the major players have been playing a lose-lose game where the biggest losers are the American people. There need to be some real conversations about the best way forward. Those conversations need to happen soon.
I’m not suggesting that we should or should not raise the debt ceiling. I am suggesting that the road to a productive conversation is through a positive, forward looking message and not through messages designed merely to make the others look worse than you.
Follow this link for more examples from George Bradt’s New Leader’s Playbook or this link to learn about his new First-Time Leader Workshops.
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